Cécile Poujade

Senior Advisor at Dreamocracy, Founder Les Relieurs


Cécile Poujade is a Design Strategist with 20 years of experience in leading design projects for various organisations in Europe, Japan, Brazil and beyond. Cécile was Partner at Saguez & Partners, one of Europe’s best design agency, for 15 years, with clients such as Vinci Airports, Nature & Découvertes, Aéroport de Genève, Aéroports de Paris, Salomon, GRU Airport, Nespresso, Fnac, Orange, Pernod-Ricard, SNCF, Groupe Casino… Experienced in aligning decision makers, boards and teams around a strategic and creative vision for the project, she’s an expert in developing powerful concept, whatever the « object »: a service, an airport, a store, a brand. With a strong interest in education and citizenship, she co-founded Design Act! in 2016, with Olivier Saguez and Strate Design.Somewhere between a school and a lab, Design Act! is a non-profit 5-month training programme fostering social innovation and design projects. She founded Les Relieurs in 2020, a start-up based on her conviction that creativity combined with a committed strategy are a powerful way to move organisations and people. Having worked with many different stakeholders on projects involving private companies, citizens, urbanism and state services, Cécile loves to bring people together around a shared interest. She’s involved in the development of Agir pour le vivant, a non-profit French event taking place in Arles, Liège and Medelin, founded by Comuna and Actes Sud, that initiates debates, conferences and decision making around life on this planet. Today, she both advises or facilitates projects, with a strong focus on social innovation and climate change, for which she deploys the Creative Problem Solving (CPS) approach.Trained both in applied arts at l’École Estienne in Paris and semiotics at Celsa Sorbonne, Cécile’s mindset always combines strategy with creativity, prospective with functionality.

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